Results
Starting with the Customer

Under a USAID-funded project to strengthen women-owned businesses, IBI trained two Malian women's cooperatives with a combined membership of over 150 to expand and develop new product lines in the hand-loomed textile and soap making industries. They first consulted with potential customers to determine their product, timing, and quality needs and adjusted their production accordingly. As a result, both groups increased and diversified their clientele base by 35 percent, adding new local customers as well as clients from Burkina Faso and Guinea.

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